Case Study: Greiner Consulting Group

Problem

The company had been experiencing tectonic shifts in their competitive market. The team was losing the wind in their sails and greatly needed to reinvigorate connection to their brand to jumpstart their sales efforts. The main challenge was to integrate the team’s knowledge into and to understand the diverse international landscape and instill brand pride in all of their efforts.

Solution

We explored and crafted a meaningful brand presence, establishing the brand’s foundational value, visuals and voice in order to increase awareness, consistency and affinity to this very unique and specialized team and its services.

Process

We collaborated with Greiner Consulting on an extensive survey of the Brand’s existing and desired positioning, including all team members in the process.

We then became the creative directors for all items relevant to their brand voice and visuals while coaching team leaders to establish the brand’s unique voice, based on our findings.

We then redesigned all of their branding and marketing collateral.

results

Greiner Consulting Group was transformed into an elegant and highly sophisticated brand that visualized and verbalized the company’s unique approach across a variety of collateral including Logo Design, Brand Voice, Visual Library Assets, Website, Event Materials, Promotional Brochures, Email Newsletters and communications. In the process, Greiner Consulting was inspired to rename the brand Greiner Consulting Group.

When we first met with the client, they were extremely dissatisfied with their marketing presence and skeptical about engaging in a new process. We worked closely with them to define their needs and to fulfill on our promise, and according to our client, we've exceeded their expectations. They gained value in the discovery and design process, and are able to market with clarity, understanding and feel proud to share and promote the brand.